Now Scotland’s largest Kung Fu school, and a returning customer.
Yee’s Hung Ga reached out to us with the aim to make their website more accessible to new visitors, while at the same time catering to experienced kung fu practitioners. We were tasked with producing a solution that could present more content, without overwhelming first time visitors.
To make the website more attractive to new visitors.
To encourage returning visitors.
To develop new content for both visitor groups.
Dederon Sans (for headlines) works in concert with Cronos (for text) to create a solid reading experience, with a traditional feel. The impression of calligraphic elegance carried by both fonts is meant to echo that of Chinese hanzi.
Cronos is a new sans serif typeface family that embodies the warmth and readability of oldstyle roman typefaces. [...] Cronos has an almost handwritten appearance, setting it apart from most other sans serif designs and making it an effective choice for text composition.
To figure out which types of content we needed to develop, we interviewed both new and old practitioners. This helped us create a template that would inform the information structure of the website. Armed with this template, several new pages were added to the developer document, and each had an immediate impact on how visitors spent their time on the site when published.
